River City Run For Autism is a hypothetical charity 5k to benefit the Jacksonville School For Autism in Jacksonville, FL. The idea was to give the event an identity of its own that communicated Autism, without using the usual colors. For this the puzzle piece was used as a pattern element to reinforce the name of the event. From there, a poster to promote the event, a brochure with basics on the run and information on autism, and the race number bib was created.